The future of commercial film. Made by filmmakers.
AI is changing how commercials can get made. But craft, creativity, and collaboration matter more than ever. Backed by 20 years of film experience, we use AI to make good work even better.
AI doesn't replace the filmmaker. It makes the filmmaker faster, braver and more affordable. What makes your film work hasn’t changed: the idea, the craft, and the people behind it.
Films for brands.
Camera, CGI, AI — and everything in between.
“Prolounge delivers high-quality work that drives results.”
Experiments without a brief.
Always looking ahead.
We run our own AI film tests to push techniques, narrative styles and production methods before they ever reach a client project. Below are a few of our experiments — and what we learned.
The fewer cooks, the better the broth.
The fewer directors, the better the film.
At Prolounge, smaller core teams handle multiple stages of production. Each team member wears several “hats” and shifts between different areas of expertise as the project needs. AI is now one of those core skills shared by every creative.
One person can be producer, editor and colorist on the same project. Fewer handovers, stronger continuity, faster delivery — and a film that keeps one clear vision from idea to finished product.
A few of the hats we wear.
The team under the hats.
Tell us about your project.
Want to make a film? Give us a call or drop us a line and we'll get back to you as soon as we can.
Studios and production offices in Västerås, Stockholm, Åre and Béziers (FR).
The questions every brand asks about AI film.
Costs, timelines, rights and whether AI can actually look cinematic. If yours isn't here — just ask.
AI film production uses generative AI throughout the filmmaking process, from early concepts and pre-visualisation to the final film. It can involve fully AI-generated films, hybrid productions combining live action and AI, or AI-assisted post-production and localisation.
Often yes, but not always. For simpler scenarios, multiple language versions, or highly personalised content, AI production can be 30–80% cheaper. For hero films that require more complex direction, traditional filmmaking can still be the most effective approach. We always recommend what delivers the best result, not what's trendiest.
Yes. We have 20 years of filmmaking craft, with directors of photography as part of our creative arsenal — helping ensure the same cinematic quality, whether AI is involved or not.
Pre-viz in hours. First cut in 2–5 days. Finished campaign in 1–3 weeks. New language versions in 24–48 hours.
Most TVCs cost between €15,000 and €150,000, depending on the concept, shoot days, talent and delivery formats. Once we've received the brief, we put together a clear budget with production, post-production and AI versioning broken down separately.
Standard timeline: 4–8 weeks from approved script to final delivery. With our AI pipeline, variants, localisations and cut-downs land in days rather than weeks.
Commercial film, brand film & AI film— in Sweden and worldwide
Prolounge is a film production company with headquarters and a full-service film studio in Västerås, a production office on Söder Mälarstrand in Stockholm, and an AI Studio in Béziers, France. We produce commercial film, brand film, AI commercials and AI film production for Swedish and international brands.
Looking for a video production company for a TV commercial, an employer branding film, product film or social video? We handle concept, production, post and AI versioning in-house — one team, all formats, every market.