PROLOUNGE
Great filmmaking. Smarter production.
A strategic film studio for brands that want great film, consistent communication and stronger impact.
We combine filmmaking craft, AI-driven production and long-term communication thinking to help brands build recognition and maximise the effect of every production.
Old-school craft.
New-school production.
We love filmmaking.
We also love smarter ways to produce film.
So we combine traditional crafts with modern technology and strategic thinking.
Not because it’s trendy. Because it works.
Film production
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From pre to post
Film production
From pre to post
FILM PRODUCTION
With a dynamic team of experienced professionals, we specialize in creating captivating commercials and videos for a wide range of brands. Our workflow spans the full 360 degrees of filmmaking: from brainstorming ideas through to post-production.
Prolounge owns a fully equipped film studio and have the capacity to shoot on location both in Sweden and internationally.
- Large film studio.
- Mobile with agile film professionals.
- Complete post-production.
- Key resources in-house.
- Dedicated client resources.
AI studio
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Innovative AI studio
AI studio
Innovative AI studio
AI FILM STUDIO
Introducing our new AI studio that combines 20 years of filmmaking experience with modern AI tools to create high-quality commercial films.
We lead with AI to unlock new creative potential — and mix in traditional footage when tech gets in the way or realism calls for it.
- Limitless – Develop stunning visuals.
- Adaptable – Tailor your videos for different needs.
- Scalable – Large volume video content.
- Affordable – Create ambitious, cinematic scenes at lower cost.
- Fast – Without compromising quality.
Film strategy
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Long-term film communication
Film strategy
Long-term film communication
Film Strategy / The Film Year
A smarter way to plan film communication, helping brands create consistent, recognisable and effective film content throughout the year.
Instead of producing films campaign by campaign, we work with a long-term perspective — planning concepts, formats and production to maximise both creative impact and efficiency.
Build stronger recognition, better continuity and greater effect over time.
- Long-term film communication planning.
- Consistent visual and narrative direction.
- Concept development for multiple formats.
- Optimised production across campaigns.
- Greater brand recognition over time.
Creative ideas & concepts
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From scripts to advertising concepts
Creative ideas & concepts
From scripts to advertising concepts
Creative ideas & concepts
Through a collaborative process of brief analysis, comprehensive research, and conceptualization, we generate innovative ideas for advertising campaigns and film projects.
Moreover we go beyond film by providing additional takeouts for print, digital, PR and various other platforms where you engage with your audience.
- Omni-channel communication concepts.
- Compelling film scripts.
- Film strategies.
- Takeouts for other platforms.
BAUHAUS 12+ years partnership
“Prolounge delivers high-quality work that drives results.” Johan Saxne, Head of Marketing
DATA-DRIVEN PERSONALIZED VIDEO
“THIS IS A GAME CHANGER IN DIRECT MARKETING” TAILOR UNIQUE FILMS TO EACH AND EVERY VIEWER
Pilot – European campaign
“Big things start with a pilot” The premier pen manufacturer globally
Brands are built through
great communication, consistently over time.
Through our innovative workflow
we help brands plan their film communication across the entire year.
● Less chaos.
● More consistency.
● Better return of investment.
The Hat System™
A smarter production structure.
At Prolounge, smaller core teams handle multiple stages of production.
This creates:
● faster decision-making
● stronger creative continuity
● lower production overhead
● better use of resources
More focus on the work. Less time lost in process.
Meet the team
With many hats.
A dynamic group of multitalented artists.
Now seeking 3 motivated clients who want to up their communication.
We maintain enduring partnerships with a limited number of clients. Do you believe we’re a good match?
Contact our people.
Where we lay our hats:
SIGN UP TO OUR NEWSLETTER AND STAY IN THE LOOP.
Since you’ve scrolled this far you might as well get the long text about us.
Once upon a time there were three guys who loved film. They loved film so much that they decided to start a company together. A company that (as you might have guessed) would make films. PROLOUNGE was born – in the small town of Västerås, SWEDEN.
As it often happens when you’re truly passionate about something it went well. It didn’t take long before they had a range of clients and could truly call themselves a production company. But as important as producing great stuff was having a good relationship with their clients was equally important. Whether IT was big or small clientS THAT wanted commercials or corporate films.
This also meant that they put great emphasis on developing a smooth workflow. For those who came into contact with ProLounge, it meant having few contact persons, great flexibility, and of course excellent films.
The clients who visited also noticed the unique art adorning the walls of their office. Row after row of hats in various shapes and designs. If you asked one of the ProLoungers, you would find out that it was a way to illustrate the employees’ expertise. For each specific expertise they were assigned a hat. Since several people had expertise in different areas, one person could have multiple hats. They simply switched to the hat that best suited the occasion.
The team called this the Hat System And the clients cheered because it was MUCH MORE cost-effective for them. As they say, “Too many cooks spoil the broth,” or in this case, “The fewer directors, the better the film.”
From humble beginnings in Västerås, Prolounge’s growth is a testament to their commitment AND PASSION, and the strong relationships they have forged with clients. Today THE TEAM still loves film just as much as THEY did IN THE BEGINNING AND HAS PRODUCED OVER 3 000 FILMS FOR CLIENTS ALL OVER SWEDEN AND INTERNATIONALLY. You can see part of the results here ABOVE. PROLOUNGE WILL be happy to show you the rest when YOU meet.
PROLOUNGE – ESTABLISHED 2006
prolounge.se
vimeo.com/prolounge